Brut is the brand name for a line of men’s grooming and fragrance products first launched in 1964 by Fabergé. In 1968, a budget range was marketed as Brut 33 because it contained 33% of the fragrance of the original product. Packaged in el cheapo plastic bottles, it was described by the company as a ‘lighter fragrance’ than the original. The star of the 1970s UK ad campaign was boxer Henry Cooper, who famously used the slogan ‘splash it all over.’ Motor Cycle World Champion Barry Sheene also appeared in the campaigns az did a certain footballer by the name of Kevin Keegan.
Fair play to Brut for breaking the boundaries with this blatantly homo-erotic masterpiece.
